Connecting Professionals with Social Media – Presentation
The Dutch architecture forum held a symposium on Web2.0 in the Enterprise. As part of the programme, I talked about our experiments with using Twitter to increase cohesion in business teams. Although we performed only two proper experiments, the evaluation questionaire and workshop yielded some interesting outcomes:
- Microblogging is not for everybody: Sharing small updates of what you are doing has to match your personality: about 50% of the participants in our experiments regularly used the tool.
- Microblogging helps to get to know your colleagues: What are their passions, what are they up to? This supports our hypothesis that tools such as Twitter can enhance team cohesion.
- For finding information on a specific topic or to discover an expert in a given area, the perceived usefulness was very low. Gradually building up an image of your colleagues is different from an explicit search “who knows something about… ?”
- Employees find it hard to make microblogging a part of their normal routines. Helping them to find short term added value and sharing success stories is important here.
More detail can be found in the slides I used (in Dutch), or just leave your question in the comments:
What are your experiences with social media with respect to team cohesion?
(cross-posted on the Future Workspaces teamblog)