Business Twitter 101
In her blogpost Twitter for Business FAQ, Meryl Evans discusses a range of questions people might have when starting with Twitter for business purposes. Unlike our focus on Twitter inside organizations, she focusses on using microblogging for communication with customers. Nevertheless, we see some similar questions pop up. For instance the question “Do you recommend having separate Twitter accounts for business and for personal use?” was raised in our experiment as well. And we provided a similarly ambivalent answer: in general, it seems better to use only one Twitter account to avoid fragmentation of conversations over multiple accounts and to increase the number of messages per account. However, when you are also microblogging on politics, religion, sports or other emotionally charged topics, it may be smart to separate that from your business account.
(cross-posted on the Future Workspaces teamblog)